| Russell's Experience: Accomplished Senior Sales and Marketing Executive qualified by 20+ years of success in the building materials industry. Ambitious and visionary executive who has delivered impressive results in the B2B environment. Drive annual sales through expertise in strategic marketing and positioning, business and product marketing plans, new business development, sales pipeline development, revenue growth concepts, market trends and competitive analysis, brand management and equity growth strategies, and sales and marketing team leadership. Successfully execute social media, print/radio/TV, website and e-mail, relationship sales and marketing, telemarketing, cause marketing, and local/regional/national sponsorships initiatives. Strategic and highly competitive leader who delivers value to corporations by accelerating brand equity and awareness in competitive markets and winning millions of dollars in annual sales. Leverage collaborative management philosophy to deliver positive results during significant product lifecycle changes or business shifts. History of leading teams during periods of rapid growth and change. Develop and support business visions, and earn the trust and respect of business stakeholders, external customers, and team members. Selected Accomplishments: Spearheaded "Project 808" in concert with ABC's TV Show "Extreme Home Makeover" that raised $1.2 million to rebuild Lighthouse Christian School after a devastating flood in 2010 ? Partnered with country musician, Kix Brooks, to secure $2.4 million in commitments from home builders to construct eight mortgage-free homes for returning military veterans who were wounded during the war ? Championed an initiative to push LP TechShield Radiant Barrier to the #1 brand position and helped secure $14 million incremental revenue and $350 million in total revenue |
